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Business Plan & Implementation
Business Plan & Implementation
Curriculum
11 Sections
50 Lessons
8 Weeks
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Module 01
5
1.0
INTRODUCTION TO BUSINESS PLANNING
1.1
IMPORTANCE OF BUSINESS PLANNING
1.2
ELEMENTS OF A SUCCESSFUL BUSINESS PLAN
1.3
TYPES OF BUSINESS PLANS
1.4
DEFINING BUSINESS GOALS AND OBJECTIVES
Module 02
5
2.0
MARKET AND COMPETITIVE ANALYSIS
2.1
CONDUCTING MARKET RESEARCH
2.2
IDENTIFYING TARGET MARKETS AND CUSTOMER NEEDS
2.3
ANALYZING INDUSTRY TRENDS AND MARKET DYNAMICS
2.4
COMPETITOR ANALYSIS AND POSITIONING
Module 03
5
3.0
DEVELOPING THE BUSINESS PLAN
3.1
EXECUTIVE SUMMARY AND COMPANY DESCRIPTION
3.2
PRODUCTS AND SERVICES
3.3
MARKETING STRATEGIES AND SALES FORECAST
3.4
FINANCIAL PROJECTIONS AND FUNDING REQUIREMENTS
Module 04
5
4.0
OPERATIONS PLANNING AND IMPLEMENTATION
4.1
ORGANIZATIONAL STRUCTURE AND STAFFING
4.2
OPERATIONS MANAGEMENT
4.3
RESOURCE ALLOCATION AND MANAGEMENT
4.4
RISK ASSESSMENT AND MANAGEMENT
Module 05
5
5.0
MARKETING AND SALES STRATEGIES
5.1
MARKETING MIX AND BRANDING
5.2
PRICING STRATEGIES
5.3
DISTRIBUTION CHANNELS
5.4
SALES FORECASTING AND STRATEGIES
Module 06
5
6.0
FINANCIAL PLANNING AND PROJECTIONS
6.1
FINANCIAL FORECASTING TECHNIQUES
6.2
INCOME STATEMENTS, BALANCE SHEETS, AND CASH FLOW STATEMENTS
6.3
BREAK-EVEN ANALYSIS AND FINANCIAL RATIOS
6.4
FUNDING OPTIONS AND INVESTMENT ANALYSIS
Module 07
5
7.0
LEGAL AND REGULATORY CONSIDERATIONS
7.1
LEGAL FORMS OF BUSINESS OWNERSHIP
7.2
INTELLECTUAL PROPERTY PROTECTION
7.3
LICENSING AND PERMITS
7.4
COMPLIANCE WITH REGULATIONS
Module 08
5
8.0
PRESENTING AND COMMUNICATING THE BUSINESS PLAN
8.1
EFFECTIVE PRESENTATION TECHNIQUES
8.2
PITCHING TO STAKEHOLDERS AND INVESTORS
8.3
RESPONDING TO QUESTIONS AND OBJECTIONS
8.4
REVISING AND REFINING THE BUSINESS PLAN
Module 09
4
9.0
CASE STUDIES AND PRACTICAL EXERCISES
9.1
ANALYZING REAL-WORLD BUSINESS PLANS
9.2
HANDS-ON EXERCISES IN MARKET RESEARCH, FINANCIAL PROJECTIONS, AND MARKETING STRATEGIES
9.3
GROUP DISCUSSIONS AND PROBLEM-SOLVING ACTIVITIES
Module 10
4
10.0
BUSINESS PLAN EVALUATION AND FEEDBACK
10.1
PEER EVALUATION OF BUSINESS PLANS
10.2
FEEDBACK AND SUGGESTIONS FOR IMPROVEMENT
10.3
FINALIZING THE BUSINESS PLAN
ASSESSMENT
3
11.0
Hands-On Exercise
11.1
Case Studies
11.2
Quiz
15 Minutes
30 Questions
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