Digital Marketing Fundamentals

Course Overview:

The Digital Marketing Fundamentals course provides an introduction to the core concepts, strategies, and tools used in digital marketing. It covers the essential skills and knowledge needed to plan, implement, and evaluate effective digital marketing campaigns. Participants will gain a solid foundation in various digital marketing channels and tactics, enabling them to create impactful online marketing strategies.

Course Duration:

The course is typically structured as a self-paced online program, allowing participants to complete it at their own convenience but longest duration allowed is 8 weeks.

Course Objectives:

1. Understand the key principles and concepts of digital marketing.
2. Familiarize oneself with various digital marketing channels and their advantages.
3. Learn how to develop a digital marketing strategy aligned with business goals.
4. Gain practical skills in implementing and managing digital marketing campaigns.
5. Learn how to measure and analyze the performance of digital marketing efforts.
6. Develop critical thinking and problem-solving abilities within a digital marketing context.
7. Understand ethical considerations and best practices in digital marketing.

Course Assessment:

The course assessment would include Hands-On Exercises, Case Studies and quizzes (final exam). Participants will have the opportunity to apply the concepts learned in real-world scenarios and receive feedback from Jomo Resource Center. Candidates with not less than average performance in all assessment would be awarded Certificate of Training.