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Digital Marketing Fundamentals
Digital Marketing Fundamentals
Curriculum
7 Sections
29 Lessons
4 Weeks
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MODULE 01: INTRODUCTION
1
1.1
INTRODUCTION
MODULE 02: DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
6
2.1
DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
2.2
DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
2.3
KEY DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
2.4
IMPORTANCE OF DIGITAL MARKETING IN TODAY’S BUSINESS LANDSCAPE
2.5
ROLE OF DIGITAL MARKETING IN REACHING AND ENGAGING TARGET AUDIENCES
2.6
CORE COMPETENCIES OF A DIGITAL MARKETER
MODULE 03: EVOLUTION OF DIGITAL MARKETING
4
3.1
HISTORICAL OVERVIEW OF DIGITAL MARKETING
3.2
MAJOR MILESTONES AND TECHNOLOGICAL ADVANCEMENTS
3.3
SHIFT FROM TRADITIONAL TO DIGITAL MARKETING STRATEGIES
3.4
IMPACT OF THE INTERNET AND MOBILE DEVICES ON MARKETING PRACTICES
MODULE 04: BENEFITS AND ADVANTAGES OF DIGITAL MARKETING
1
4.1
BENEFITS AND ADVANTAGES
MODULE 05: OVERVIEW OF DIGITAL MARKETING CHANNELS AND STRATEGIES
9
5.2
SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
5.3
SOCIAL MEDIA MARKETING (SMM) AND SOCIAL MEDIA ADVERTISING
5.4
CONTENT MARKETING AND INBOUND MARKETING
5.5
EMAIL MARKETING AND MARKETING AUTOMATION
5.6
MOBILE MARKETING AND APP ADVERTISING
5.7
DISPLAY ADVERTISING AND PROGRAMMATIC ADVERTISING
5.8
INFLUENCER MARKETING AND AFFILIATE MARKETING
5.9
VIDEO MARKETING AND YOUTUBE ADVERTISING
5.10
ONLINE REPUTATION MANAGEMENT AND REVIEW PLATFORMS
MODULE 06: DIGITAL MARKETING IN THE BUYER\'S JOURNEY
3
6.1
UNDERSTANDING THE BUYER’S JOURNEY AND ITS DIGITAL TOUCHPOINTS
6.2
ALIGNING DIGITAL MARKETING STRATEGIES WITH EACH STAGE
6.3
IMPORTANCE OF NURTURING LEADS AND CUSTOMER RETENTION IN DIGITAL MARKETING
ASSESSMENT
6
7.1
Hands-On Exercise
7.2
Exercise 1: Creating Buyer Personas
7.3
Exercise 2: Conducting Keyword Research
7.4
Exercise 3: Developing a Social Media Content Calendar
7.5
Case Studies
7.6
Digital Marketing Fundamentals Quiz
15 Minutes
30 Questions
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