Unlock the power of effective marketing and branding with our comprehensive online course!
Whether you’re a budding entrepreneur or a seasoned professional, this course will equip you with the latest strategies and tools to build a strong brand, attract your ideal customers, and boost your business growth. Through practical lessons and expert insights, you’ll master the art of creating compelling brand stories and implementing marketing campaigns that drive results.
Don’t miss out on the opportunity to elevate your brand and stand out in a competitive market!
Enrollment Requirements:
- Basic understanding of digital marketing concepts.
- Access to a mobile phone with a stable internet connection.
- Commitment to dedicate time to the course work.
Curriculum
- 11 Sections
- 76 Lessons
- 8 Weeks
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- Module 1: Introduction to Marketing9
- 1.1Background to Marketing
- 1.2Definition and Scope of Marketing
- 1.3Evolution of Marketing Concepts
- 1.4Marketing Mix (4Ps) Background
- 1.5Product, Price, Place, Promotion
- 1.6Importance of aligning the elements
- 1.7Background to Consumer Behavior
- 1.8Understanding Customer Needs and Wants
- 1.9Psychological Factors Influencing Buying Decisions
- Module 2: Digital Marketing Fundamentals8
- 2.1Overview of Digital Marketing
- 2.2Channels: SEO, SEM, Social Media, Email Marketing
- 2.3Importance of a Digital Presence
- 2.4Social Media Marketing
- 2.5Social Platform Overview (Facebook, Instagram, Twitter, LinkedIn)
- 2.6Creating Effective Social Media Strategies
- 2.7Search Engine Optimization (SEO)
- 2.9Optimizing Content for Search Engines
- Module 3: Branding Basics9
- Module 4: Marketing Research and Analytics6
- Module 5: Marketing Strategies I9
- 5.1Developing Marketing Strategies
- 5.2Identifying Target Markets
- 5.3Positioning and Differentiation Strategies
- 5.4Background to Competitive Analysis
- 5.5Analyzing Competitors
- 5.6SWOT Analysis for Strategy Formulation
- 5.7Pricing and Distribution Strategies
- 5.8Setting Pricing Strategies
- 5.9Developing Effective Distribution Channels
- Module 6: Marketing Strategies II6
- Module 7: Marketing Plan Drafting9
- 7.1Introduction to Marketing Planning
- 7.2Importance of a Marketing Plan
- 7.3Components of a Marketing Plan
- 7.4Setting Goals and Objectives
- 7.5Defining Measurable Goals
- 7.6Establishing SMART Objectives
- 7.7Implementation and Control
- 7.8Executing the Marketing Plan
- 7.9Monitoring and Adjusting Strategies as Needed
- Module 8: Integrated Marketing Communication (IMC)6
- Module 9: Brand Management in the Digital Age6
- Module 10: Emerging Trends in Marketing6
- Assessment3
