Skip to content
Skip to content
Home
All Courses
CORPORATE & PROFESSIONAL COURSES
DIGITAL MARKETING COURSES
Computer & IT Courses
Enterprise development courses
TECH BEGINNER COURSES
Workshop
Register
My Profile
CERT
X
Home
All Courses
Digital Marketing Courses
Website Optimisation & Marketing
Website Optimisation & Marketing
Curriculum
14 Sections
60 Lessons
8 Weeks
Expand all sections
Collapse all sections
Module 02
5
0.0
USER-FRIENDLY AND INTUITIVE NAVIGATION
0.1
RESPONSIVE DESIGN FOR MOBILE DEVICES
0.2
CLEAR AND COMPELLING CALLS-TO-ACTION (CTAS)
0.3
CONSISTENT BRANDING AND VISUAL AESTHETICS
0.4
WEBSITE LOADING SPEED OPTIMIZATION
Module 03
6
0.0
INTRODUCTION
0.1
UNDERSTANDING USER BEHAVIOR AND EXPECTATIONS
0.2
CONDUCTING USER RESEARCH AND CREATING USER PERSONAS
0.3
WIREFRAMING AND PROTOTYPING FOR OPTIMAL USER EXPERIENCE
0.4
VISUAL DESIGN PRINCIPLES AND BEST PRACTICES
0.5
USABILITY TESTING AND ITERATIVE DESIGN IMPROVEMENTS
Module 04
5
0.0
IMPORTANCE OF SEO IN WEBSITE VISIBILITY AND ORGANIC TRAFFIC
0.1
KEYWORD RESEARCH AND ANALYSIS
0.2
ON-PAGE OPTIMIZATION
0.3
OFF-PAGE OPTIMIZATION
0.4
TECHNICAL SEO
Module 05
6
0.0
INTRODUCTION
0.1
MOBILE USAGE STATISTICS AND TRENDS
0.2
IMPORTANCE OF MOBILE OPTIMIZATION FOR USER EXPERIENCE AND SEO
0.3
RESPONSIVE DESIGN PRINCIPLES AND IMPLEMENTATION
0.4
MOBILE-SPECIFIC FEATURES AND CONSIDERATIONS
0.5
MOBILE TESTING AND OPTIMIZATION TOOLS
Module 06
4
0.0
INTRODUCTION
0.1
SETTING UP A GOOGLE ANALYTICS ACCOUNT AND PROPERTY
0.2
NAVIGATING THE GOOGLE ANALYTICS INTERFACE
0.3
UNDERSTANDING GOOGLE ANALYTICS METRICS
Module 07
4
0.0
IMPLEMENTING THE GOOGLE ANALYTICS TRACKING CODE
0.1
CROSS-DOMAIN TRACKING AND SUBDOMAIN TRACKING
0.2
EVENT TRACKING FOR USER INTERACTIONS
0.3
E-COMMERCE TRACKING SETUP AND INTEGRATION
Module 08
4
0.0
OVERVIEW OF GOOGLE ANALYTICS REPORTING INTERFACE
0.1
STANDARD REPORTS: AUDIENCE, ACQUISITION, BEHAVIOR, AND CONVERSIONS
0.2
CUSTOMIZING REPORTS AND APPLYING FILTERS
0.3
DATA SEGMENTATION AND COMPARISON
Module 09
4
0.0
CUSTOM DIMENSIONS AND METRICS
0.1
ENHANCED E-COMMERCE TRACKING AND FUNNEL VISUALIZATION
0.2
MULTI-CHANNEL FUNNEL REPORTS AND ATTRIBUTION MODELING
0.3
USER ID TRACKING FOR CROSS-DEVICE ANALYSIS
Module 10
4
0.0
DEFINING WEBSITE GOALS AND OBJECTIVES
0.1
SETTING UP GOAL TRACKING IN GOOGLE ANALYTICS
0.2
TRACKING CONVERSIONS AND MONITORING CONVERSION PATHS
0.3
ANALYZING GOAL PERFORMANCE AND CONVERSION FUNNELS
Module 11
4
0.0
CREATING AND APPLYING CUSTOM SEGMENTS
0.1
ANALYZING USER BEHAVIOR BASED ON SEGMENTS
0.2
COHORT ANALYSIS FOR USER RETENTION AND ENGAGEMENT
0.3
REMARKETING AND AUDIENCE TARGETING STRATEGIES
Module 12
4
0.0
CREATING CUSTOM REPORTS AND DATA VISUALIZATIONS
0.1
DASHBOARD CREATION FOR MONITORING KEY METRICS
0.2
AUTOMATED REPORTING AND SCHEDULED EMAIL DELIVERY
0.3
SHARING REPORTS AND COLLABORATING WITH TEAM MEMBERS
Module 13
4
0.0
UTM PARAMETERS AND CAMPAIGN TAGGING
0.1
TRACKING MARKETING CAMPAIGNS AND TRAFFIC SOURCES
0.2
ANALYZING CAMPAIGN PERFORMANCE AND ROI
0.3
LINKING GOOGLE ANALYTICS WITH GOOGLE ADS AND OTHER PLATFORMS
Module 01
4
1.1
INTRODUCTION
1.2
UNDERSTANDING THE PURPOSE AND GOALS OF A WEBSITE
1.3
DOMAIN REGISTRATION AND HOSTING OPTIONS
1.4
CONTENT MANAGEMENT SYSTEMS (CMS) AND WEBSITE BUILDERS
ASSESSMENT
3
2.0
Hands-On Exercise
2.1
Case Studies
2.2
Quiz
15 Minutes
30 Questions
This content is protected, please
login
and
enroll
in the course to view this content!
Modal title
Main Content
